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Jessies’s Legacy

Jessies’s Legacy

Targeting “adult influencers,” while creating a social media-driven destination for youth and young adults has fuelled Jessie’s Legacy eating disorder prevention program and the Love Our Bodies, Love Ourselves movement.

THE CHALLENGE

Jessie’s Legacy, a program of Family Services of the North Shore, provides eating disorders prevention education, resources and support for British Columbia youth, families, educators, and professionals.

White Crow was asked to help design a fresh new identity and site that would appeal to a youth audience, but still feel connected to the Family Services of the North Shore umbrella brand.

THE IDENTITY FOR LOVE OUR BODIES, LOVE OURSELVES NEEDED TO REFLECT A DIVERSITY OF BODY TYPES, sO WE DEVELOPED a set of AN ILLUSTRATions that could be USED ACROSS PRINT AND SOCIAL MEDIA.

our strategy

When the project began, there were no other websites focussed on preventing eating disorders and raising awareness, so Jessie’s Legacy needed to break new ground. We determined that the site required a simple layout that clearly addressed the two different target audiences: adults and youth.
We also realized the youth are far more likely to access this type of information through a social media platform, while the site could focus on user tasks associated with adult influencers. As a result, we chose to leverage the Love Our Bodies, Love Ourselves Facebook page to address the needs of children and youth seeking information about eating disorder prevention and awareness.

Testimonials

  • Our communications team began working with White Crow Communications in 2011 when we contracted them to provide strategic direction on one website. Over the past four years, we have hired Sarah and her team to provide guidance and their expertise on at least five large projects. Sarah’s very nature is to be collaborative: she seeks to learn from everyone and offers her strategic viewpoint in an always unflappable manner. They’ve become our go-to partner when undertaking a new web-based project.

    — Carolyn Grafton, Senior Communications Manager, Doctors of BC

  • As a team, we would characterize the White Crow members as approachable, accountable, enthusiastic, flexible, knowledgeable and experts in the field of web development. In the end, they truly executed on the web strategy resulting in a website that delivers a premium brand experience catering to our target audience.

    — Abdulla Abdulla, Former Web Manager, BlueShore Financial

  • Working with White Crow has truly been a wonderful experience. They combine strategy with design to create some amazing work.

    — Sue Bauman, Former Executive Director, Family Services of the North Shore

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