The White Crow Communications team is very proud to have been a part of the strategic development, usability, content development and design for the first responsive credit union website launched in Canada by the North Shore Credit Union (NSCU). White Crow Communications partnered with NSCU to bring their unique “financial spa” branch look and feel to life online. Visit nscu.com to discover the new website.
We are pleased to announce the launch of the new heretohelp website providing access to trusted mental health and substance abuse content. White Crow Communications partnered with the heretohelp team for the entire life cycle of the web development process.
White Crow Communications is very proud to be a sponsor of the Minerva Foundation. Recently, we donated our strategic direction and usability expertise to assist in the launch of their new website – www.minervafoundation.org.
We are looking forward to the upcoming Minerva Foundation, Women in Technology luncheon on November 28. Tickets and information can be found on the Minerva website. Looking forward to an exciting event!
Last night I went to a Forum for Women Entrepreneurs event where Wendy Lisogar-Cocchia from the Absolute Spa Group, and Chair Vancouver Board of Trade, spoke. The session was truly inspirational, and the women around the table were very dynamic.
Wendy is a compelling business woman, who I found to be a wealth of knowledge and information. She was so open and willing to share her experiences, both about her business and family life. It was so great to have been a part of this session, as it is quite unique to have such an intimate setting for this type of discussion. The main source of conversation really focused around business growth strategies and how it is really important to assess profitability within your business planning. Wendy also discussed how important your business name is, and if you can tell someone what you do in your name – super powerful.
There were a number of local growing businesses represented around the table – Bombay Brow Bar, Open Box Software, Kids Physio Group and Ugi Fitness to name a few. Congratulations to the FWE team for such a great event.
It is an old saying that pre-dates the Internet but it is still a very valid saying. We all know the importance of content online but how often do we really experience good content? Having worked as an online strategist for almost 20 years I have experienced the Internet from its infancy to its current robust state. Online development has evolved considerably but there is a part of the process that is so often overlooked – the missing ingredient if you will – content. When developing a solid information architecture (IA) – which is the organization of content after all – it is nowhere to be seen. It really is the meat on the bones of the IA; if you will, the element that will bring the IA to life and ensure that it resonates with end users.
As part of a team of senior consultants focused on content strategy, usability and design, we believe you have to address the strategy (the WHY), the audience (the WHO), and the content (the WHAT) together, iteratively. The end result being engaging, enjoyable, effective and efficient interactions.
What are the benefits this process brings to your organisation:
- increased brand loyalty
- increased lead generation
- increased transactions (in value and over time)
- reduced cart drop-off
- reduced customer care calls
- increased employee productivity
- increased employee engagement